Design with clarity
Design with care
Prime Proof started with a question:
What if the systems, insights, and creative tools used by the biggest companies in the world could be accessible to the rest of us?
After nearly 20 years designing for global consultancies, product companies, platforms like Salesforce and ServiceNow, and everything in between, I began to see the patterns—the ways design could either illuminate a path forward or leave people guessing. I saw how clear thinking, shared language, and visible progress could turn even the most complex ideas into something real.
But I also saw how often small businesses, independent creators, and even some internal enterprise teams didn’t get access to that level of design thinking.
So I built Prime Proof to be different.
A boutique design consultancy where strategy meets soul. Where the process is just as important as the outcome. And where the tools that help billion-dollar platforms scale can also help your neighbor open a shop, or help a parent publish the children’s book they’ve always dreamed of.
What's in a Name?
Prime Proof is a nod to math, and to mindset.
- “Prime” represents uniqueness. Like a prime number, it stands on its own—indivisible, essential, rare. Good design should find that distinctiveness in everything it touches.
- “Proof” is about transparency. In math, a proof shows how you arrived at your conclusion. In design, it means showing the thinking behind the work—so nothing feels like guesswork or smoke and mirrors.
Too often, design is treated like magic: a big reveal after weeks of silence. Prime Proof is about clarity over mystery, collaboration over assumption. We work openly, with a repeatable process you can trace and trust—whether we’re mapping a complex product workflow or building a book layout for print.
Who is Prime Proof for?
Anyone who needs thoughtful design to move something forward.
- An enterprise team launching a new internal tool
- A small business needing a clear, confident web presence
- A startup founder needing branding with meaning
- A writer or illustrator ready to self-publish
- A product leader seeking platform discovery and clarity
- A community leader digitizing legacy work
Prime Proof meets you where you are, with the experience to help guide what comes next.
What we believe:
- Design is discovery. It starts by listening, observing, and understanding—not jumping to execution.
- Transparency builds trust. We show the work, and the thinking behind it, every step of the way.
- Big ideas don’t require big teams. Sometimes one designer, with the right toolkit and mindset, can do more than a whole agency.
- Every project is unique. But a repeatable, thoughtful process helps bring consistency and clarity to the journey.
Let’s build something together.
Whether you’re launching a product, writing a book, or just trying to get your business online—we’ll find the unique thread that ties it together and build from there.